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Canadian Best Online Brokers Rankings

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  • Best and Worst Canadian Online Brokers

The Best Online Brokerage Experiences

The Best Online Brokerage Review represents a consolidation of all the individual Surviscor Online Brokerage Experience reviews, providing a detailed ranking of the Best and Worst Digital Online Brokers in Canada based on Surviscor's Four Cornerstone Experiences of a complete digital-based online self-directed brokerage experience and investing journey.

The Best and Worst

The Surviscor Best Online Broker Review centers around the complete investor picture no matter what device or platform is used with the overall goal to educate Canadian investors on the various platforms, products, service, and pricing experiences required to make informed partner decisions. #CornerstoneInvestingExperiences
Read the Full Report - Between The Lines Blog
2024 Rank Brokerage Firm Peer Experience Score Full Company Analysis
1 TD Direct Investing 90 % See Likes & Dislikes
2 Desjardins Online Brokerage 84 % See Likes & Dislikes
3 National Bank Direct Brokerage 81 % See Likes & Dislikes
4 Questrade 70 % See Likes & Dislikes
5 CIBC Investor's Edge 68 % See Likes & Dislikes
6 Qtrade Direct Investing 67 % See Likes & Dislikes
7 Scotia iTRADE 61 % See Likes & Dislikes
T-8 BMO InvestorLine 60 % See Likes & Dislikes
T-8 CI Direct Trading 60 % See Likes & Dislikes
T-8 RBC Direct Investing 60 % See Likes & Dislikes
T-8 Wealthsimple Trade 60 % See Likes & Dislikes
12 Laurentian Bank Discount Brokerage 10 % See Likes & Dislikes
Interactive Brokers Canada Not Rated See Likes & Dislikes
CG Direct Not Rated See Likes & Dislikes

Read the Full Report - Between The Lines Blog

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Experience Categories

The Best Online Brokerage Review explores the four individual Surviscor Experience Reviews which make up the review categories, each weighted according to industry-defined importance, for an overall maximum score of 100.

Online Platform Experience

The online platform category explores a typical desktop investor experience, including both the pre-login and login areas.

Service Experiences

The service experience category explores service interaction resources on both non-customer and customer digital platforms, plus an analysis of service responsiveness over a full calendar year of non-secure service interactions via the online, non-secure, platform.

Mobile Platform Experience

The mobile brokerage category explores a typical mobile device-based investor experience, including both the pre-login and login areas.

Commissions & Fees Experience

The commissions and fees category explores the various commission structures offered to DIY investors for standard digital trades and the general costs to manage a self-directed discount brokerage digital-based account.

Online Brokers We Review

SELECT a firm to VIEW a complete analysis including Surviscor's Likes and Dislikes.


  • ALL Canadian Online Brokers
  • Bank-Owned Online Brokers
  • Non-Bank Online Brokers

Questrade
Desjardins Online Brokerage
Qtrade Direct Investing
Scotia iTRADE
National Bank Direct Brokerage
TD Direct Investing
CIBC Investor's Edge
Wealthsimple Trade
RBC Direct Investing
BMO InvestorLine
Interactive Brokers Canada
CI Direct Trading
Canaccord Genuity Direct

What we Measure and The Deep Dive that Differentiates.

# of Questions

The questions form the basis for each analysis and represent the lowest level of features surrounding the functionality under each review. Binary questions are used to replicate the various actions an actual DIY investor would perform when using a self-directed platform.

# of Criteria

The criteria represent the various sub-categories in each of the four reviews to form the ‘experiences’ or usability encountered by a DIY investor on a self-directed platform.

# of Sub-Categories

The sub-categories represent the various categories in each of the four reviews and are assigned weightings according to the importance the group of experiences contributes within its category.

# of Categories

The categories are the completed individual Surviscor Brokerage Experience Reviews, each weighted according to industry-defined importance to a COMPLETE DIY investing digital journey.


EXPLORE the RANKINGS

  • Desktop Platform Review
  • Mobile Platform Review
  • Commissions & Fees Review
  • Service Level Review
  • MoneySense Annual Review
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