ING Direct
Surviscor Rating:BOTTOM-TIER Online Banking Site
Surviscor Rankings:2009 CER Review:
#9 in Email Responsiveness
Fall 2009 Banking scorCard:
#14 - Online Banking Site
Spring 2009 Public scorCard:
#11 - Public Banking Site
Surviscor Commentary:ING Direct is obviously a niche offering while its fees drive consideration. The online banking site offers users a clean and crisp design; however, the problem is that an online user is limited and will require more online service providers to complete a financial services requirement. The areas available to customers are not more robust at ING Direct then its traditional banking counterparts. Its limited offering as compared to more comprehensive services makes it difficult to compete in this study.
Customer Email Responsiveness (CER):
|
Period |
Score (Out of 100%) |
Rank |
| 2009 Rollup |
68% |
9 |
| Q4 2009 |
75% |
7 |
| Q3 2009 |
56% |
12 |
| Q2 2009 |
83% |
5 |
| Q1 2009 |
76% |
7 |