Scotia McLeod Direct Investing
Surviscor Rating:MID-TIER Online Brokerage Firm
Surviscor Rankings:Winter 2010 Review
#6 - Investor Profile - 53.21
2009 CER Review
#12 in Email Responsiveness
Summer 2009 Review
#6 - Investor Site - 50.76
Surviscor Commentary:Scotia McLeod Direct Investing has been the busiest firm in the review in the past years. The only issue is that there has been little improvement to its online two offering while it has secured deals to acquire Trade Freedom and more recently, E*Trade Canada. The online offering will improve once SMDI determines how to bring the three worlds together. SMDI has introduced an account and document management area to its site. Its main strength over the years has been its customer interaction. Stayed tuned. This firm will improve.
Customer Email Responsiveness (CER):
|
Period |
Score (Out of 100%) |
Rank |
| 2009 Rollup |
25% |
11 |
| Q4 2009 |
13% |
16 |
| Q3 2009 |
29% |
14 |
| Q2 2009 |
48% |
9 |
| Q1 2009 |
38% |
11 |